If you are looking for a PPC consultant, here are

If you are looking for a PPC consultant, here are some tips to help you out and make sure you find a good one:

Does the consultant require a monthly fee to monitor and tweak the campaign? If they don’t or they have extremely expensive setup fees, I would run away fast! Daily management is needed for any good campaign!

Does the consultant have good references and testimonials? Be sure to CALL or EMAIL them before you pay anything for the service. This is critical and due diligence requires it!
Does the consultant mention tracking and analytics? If they don’t keep calling to find another firm. This is the most critical part. It does not matter how many people click on your Ad, remember, Google gets paid for EACH click (if you setup your campaign that way)... so the important thing is conversion.. you have to have tracking to see conversion...

Some some tips I thought I would share. Of course, we do all the above :)

LinkedIn tip: See who sees you!

I was thinking today something I had not checked in a long time... You looks at your LinkedIn profile! You need to check this out at least once a month. It can be a goldmine. If they are connected to you, be sure to send them a nice message like:

"Hey, I wanted to see how you are doing" or "Are you still working for that XYZ company?"

Don't mention you know they looked at your profile, but send a nice message to connect again... After all, that is what "social" media is all about, connecting and keeping connections open.

By the way, if you want to see this, log in to LinkedIn and click on your "profile" link and look down the page on the left...