If you are looking for a PPC consultant, here are some tips to help you out and make sure you find a good one:
Does the consultant require a monthly fee to monitor and tweak the campaign? If they don’t or they have extremely expensive setup fees, I would run away fast! Daily management is needed for any good campaign!
Does the consultant have good references and testimonials? Be sure to CALL or EMAIL them before you pay anything for the service. This is critical and due diligence requires it!
Does the consultant mention tracking and analytics? If they don’t keep calling to find another firm. This is the most critical part. It does not matter how many people click on your Ad, remember, Google gets paid for EACH click (if you setup your campaign that way)... so the important thing is conversion.. you have to have tracking to see conversion...
Some some tips I thought I would share. Of course, we do all the above :)
Friday, March 18, 2011
Wednesday, March 16, 2011
LinkedIn tip: See who sees you!
I was thinking today something I had not checked in a long time... You looks at your LinkedIn profile! You need to check this out at least once a month. It can be a goldmine. If they are connected to you, be sure to send them a nice message like:
"Hey, I wanted to see how you are doing" or "Are you still working for that XYZ company?"
Don't mention you know they looked at your profile, but send a nice message to connect again... After all, that is what "social" media is all about, connecting and keeping connections open.
By the way, if you want to see this, log in to LinkedIn and click on your "profile" link and look down the page on the left...
"Hey, I wanted to see how you are doing" or "Are you still working for that XYZ company?"
Don't mention you know they looked at your profile, but send a nice message to connect again... After all, that is what "social" media is all about, connecting and keeping connections open.
By the way, if you want to see this, log in to LinkedIn and click on your "profile" link and look down the page on the left...
Monday, January 24, 2011
Small Biz: Why you need mobile tools
Owning your own small business is a thrilling and yet often overwhelming experience. With the right tools, you will be able to succeed and see your business grow; however, a lack of ability to keep up with your work and employees is certain death for your business. With the help of mobile tools, you can stay in touch with sales, appointments, and orders from the comfort of your phone without having to devote your entire life to the office.
Mobile applications can be installed on your iphone or other mobile device.
The following will explain 10 of the top reasons why you should choose mobile applications to keep up with your small business even when you are not at the workplace.
1. Free to spend time with family. When you own your own business, it often seems that you have to become a slave to your work, sacrificing family time to keep up with the orders. By using mobile or ipad applications, you can continue to spend time with the people you care about the most while always having your business at your finger-tips.
2. Prepared for emergencies. Emergencies can come up at any minute, in many different forms. Whither it’s a long-time stay at the hospital with a close family member or a delay due to a flat tire, you will always be able to keep up with your business by using the custom development on your mobile device.
3. Keep workers on the same track. By using mobile applications to create groups, all of your employees can communicate with each other and with you no matter where they are located. This will help to keep everyone working together on the same track and with the same goal.
4. Control orders. With custom development that is set up exclusively for your business, you can use your cell phone to keep up with orders. Never again will you have to worry about loosing or misplacing an order. With all the information stored on your phone, you can view it from the comfort of a restaurant while you take a lunch break.
5. Schedule appointments. Not only will mobile applications allow you to keep up with orders, but they will also help you keep up with your appointments. Never again will you find yourself taking a midnight run to the office to see when you are supposed to meet with a client; you can now use your iphone or ipad to view the information without getting out of bed.
6. Keep up with sales. Special dashboards will allow you to keep up with sales from you phone. No matter where you are, be it down the road or visiting a foreign country, you can use your mobile applications to see how your business is doing and how sales have recently gone. This information will also allow you to view statistics such as your website activity.
7. Set up projects. From your cell phone, you can set up a group for a certain project, allowing employees and others who are involved to stay connected through social media. By using your phone, you can keep everyone updated on the project’s progress and what they need to individually do to make this dream come true.
8. Find work. You can use your mobile applications to create resumes and find jobs which your business could handle.
9. Update social media. You can also update your website, blog, and facebook from your mobile device, allowing others to keep up with your business every time that something new happens. If a new product comes in, just send out a notice on your facebook so that all your fans will immediately know about it.
10. Send email. You will be able to send emails from you phone, giving you the ability to keep employees and customers up-to-date with important information.
With mobile applications, keeping up with your business is easier than ever before. Giving you a good balance between life outside of the office and the ability to always keep up with your job, mobile applications are a must for anyone who runs their own business.
Knovial is a business which specializes in custom development for your business and mobile device. Visit http://knovial.com/326.html today to see what they can do to improve your business today.
Mobile applications can be installed on your iphone or other mobile device.
The following will explain 10 of the top reasons why you should choose mobile applications to keep up with your small business even when you are not at the workplace.
1. Free to spend time with family. When you own your own business, it often seems that you have to become a slave to your work, sacrificing family time to keep up with the orders. By using mobile or ipad applications, you can continue to spend time with the people you care about the most while always having your business at your finger-tips.
2. Prepared for emergencies. Emergencies can come up at any minute, in many different forms. Whither it’s a long-time stay at the hospital with a close family member or a delay due to a flat tire, you will always be able to keep up with your business by using the custom development on your mobile device.
3. Keep workers on the same track. By using mobile applications to create groups, all of your employees can communicate with each other and with you no matter where they are located. This will help to keep everyone working together on the same track and with the same goal.
4. Control orders. With custom development that is set up exclusively for your business, you can use your cell phone to keep up with orders. Never again will you have to worry about loosing or misplacing an order. With all the information stored on your phone, you can view it from the comfort of a restaurant while you take a lunch break.
5. Schedule appointments. Not only will mobile applications allow you to keep up with orders, but they will also help you keep up with your appointments. Never again will you find yourself taking a midnight run to the office to see when you are supposed to meet with a client; you can now use your iphone or ipad to view the information without getting out of bed.
6. Keep up with sales. Special dashboards will allow you to keep up with sales from you phone. No matter where you are, be it down the road or visiting a foreign country, you can use your mobile applications to see how your business is doing and how sales have recently gone. This information will also allow you to view statistics such as your website activity.
7. Set up projects. From your cell phone, you can set up a group for a certain project, allowing employees and others who are involved to stay connected through social media. By using your phone, you can keep everyone updated on the project’s progress and what they need to individually do to make this dream come true.
8. Find work. You can use your mobile applications to create resumes and find jobs which your business could handle.
9. Update social media. You can also update your website, blog, and facebook from your mobile device, allowing others to keep up with your business every time that something new happens. If a new product comes in, just send out a notice on your facebook so that all your fans will immediately know about it.
10. Send email. You will be able to send emails from you phone, giving you the ability to keep employees and customers up-to-date with important information.
With mobile applications, keeping up with your business is easier than ever before. Giving you a good balance between life outside of the office and the ability to always keep up with your job, mobile applications are a must for anyone who runs their own business.
Knovial is a business which specializes in custom development for your business and mobile device. Visit http://knovial.com/326.html today to see what they can do to improve your business today.
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