As 2010 comes to an end and I reflect on all the challenges I have had this year as a small business, a consultant, a husband, and a father... I can't help but wonder what 2011 will bring? What is small business and startups and the families that endure them going to experience next?
2010 brought with it incredible challenges with our banking system, banks taking back business loans, causing countless good business to shut their doors and wonder... Why did I start this business?
We saw incredible decreases in our home valuations and net worths... As the stock market climbed to new heights and big corporations sit on the most cash they have had in decades...
For the small business, it is survival and trying to find the way out. From my experiences putting sales teams together and working on many different businesses, your true focus needs to on marketing (SEO, social media, email, and SEM) and lead management.
If you have a good idea that makes money, stick with it! Try different approaches to marketing and stick with repetition. Don't just try something once, try multiple times and measure the results.
I wish every small business owner a Happy New Year!!!
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