As 2010 comes to an end and I reflect on all the challenges I have had this year as a small business, a consultant, a husband, and a father... I can't help but wonder what 2011 will bring? What is small business and startups and the families that endure them going to experience next?
2010 brought with it incredible challenges with our banking system, banks taking back business loans, causing countless good business to shut their doors and wonder... Why did I start this business?
We saw incredible decreases in our home valuations and net worths... As the stock market climbed to new heights and big corporations sit on the most cash they have had in decades...
For the small business, it is survival and trying to find the way out. From my experiences putting sales teams together and working on many different businesses, your true focus needs to on marketing (SEO, social media, email, and SEM) and lead management.
If you have a good idea that makes money, stick with it! Try different approaches to marketing and stick with repetition. Don't just try something once, try multiple times and measure the results.
I wish every small business owner a Happy New Year!!!
Wednesday, December 29, 2010
Monday, December 20, 2010
Why Knovial?
It all started 14 years ago when I started building custom websites for small businesses... What a challenge that was! I was basically working around the clock, everyone needed changes all the time!
Once Internet technology really started to evolve, about 8 years ago I started one of the first content management platforms that let anyone update their web content using access and asp! It worked great, but I son found out everyone had different needs, like custom forms, e-commerce and more...
I had to make a decision, do i do custom projects or try and build generic features that the entire customer base could use and benefit from? Custom is a lot easier! I choose the generic route and 8 years later i am excited about what Knovial has truly become... a single database that integrates web cms, e-commerce, custom forms (the client can easily create and manage), sales crm tools, and marketing tools that allow us to build powerful internet based businesses!
Not to mention the latest in iPhone and iPad social media and blogging tools and a new sales crm app in the way!!!
I am optimistic that 2011 will be the year that Knovial is found out by hundreds of companies looking for an easier way to do business online. Ey would you not want your web, sales, and marketing managed and supported by a single company?
Once Internet technology really started to evolve, about 8 years ago I started one of the first content management platforms that let anyone update their web content using access and asp! It worked great, but I son found out everyone had different needs, like custom forms, e-commerce and more...
I had to make a decision, do i do custom projects or try and build generic features that the entire customer base could use and benefit from? Custom is a lot easier! I choose the generic route and 8 years later i am excited about what Knovial has truly become... a single database that integrates web cms, e-commerce, custom forms (the client can easily create and manage), sales crm tools, and marketing tools that allow us to build powerful internet based businesses!
Not to mention the latest in iPhone and iPad social media and blogging tools and a new sales crm app in the way!!!
I am optimistic that 2011 will be the year that Knovial is found out by hundreds of companies looking for an easier way to do business online. Ey would you not want your web, sales, and marketing managed and supported by a single company?
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